Qualitative research is a research method that is used to explore people’s experiences, attitudes, and perceptions towards a particular phenomenon or issue. It seeks to understand social phenomena through the collection and analysis of non-numerical data. Some of the key characteristics of qualitative research include:
Flexible:
Qualitative research is often characterized by its flexibility, as it allows researchers to adjust their methods and questions in response to the data they collect. This allows researchers to explore new ideas and theories as they emerge during the research process.
Holistic:
Qualitative research takes a holistic approach to understanding social phenomena. It considers the social, cultural, and historical contexts in which the phenomenon is situated, and seeks to provide a comprehensive understanding of the issue being studied.
Interpretive:
Qualitative research is interpretive in nature, as it involves the researcher’s interpretation of the data collected. Researchers must use their own judgment and experience to analyze and interpret the data, and must be aware of their own biases and assumptions.
Inductive:
Qualitative research is often inductive in nature, as it involves developing theories and hypotheses based on the data collected. Researchers may use grounded theory or other methods to develop new theories and insights based on the data.
Subjective:
Qualitative research is often subjective, as it involves the researcher’s interpretation of the data collected. Researchers must be aware of their own biases and assumptions, and must take steps to ensure that their interpretations are as objective as possible.
Data collection:
Qualitative research involves a range of data collection methods, including interviews, focus groups, observations, and document analysis. These methods are used to collect rich and detailed data that cannot be measured quantitatively.
Overall, qualitative research is a valuable tool for understanding complex social phenomena and exploring people’s experiences, attitudes, and perceptions. Its flexibility, holistic approach, and interpretive nature make it well-suited to exploring new ideas and theories, and providing rich and valuable insights into the social phenomena being studied.